Branding

PennyPlus

Rebranding a personal finance website

When The Penny Hoarder decided it needed to create a more positive image, I proposed a series of updates to the logo. Inspired by Eustace Tilley of The New Yorker, our new Abe keeps busy reading the Daily newsletter, listening to the new podcast and discussing finances with others in the PennyPlus community.

Oceanview Publishing

Oceanview is a boutique press specializing in mysteries and thrillers. While Art Director, I initiated a brand refresh for the press. The press needed several different marks for specialized needs

  • Paperback back cover — a shortened version

  • Vertical spine — a mark that would be readable on book spines at very small sizes

  • Marketing and ancillary materials — a mark for letterhead, emails, and marketing materials 

Results

The new mark has been used on all books and marketing materials at the press from 2016 through 2022 as well as their website.

Beach scene with sandy shore, calm ocean, distant trees, and sky, overlaid with the text 'OCEANVIEW'.
Logo of Oceanview Publishing with a stylized wave icon between the words 'Oceanview' and 'Publishing' on a gray background.
A row of nine hardcover books standing upright, with titles including The Clash, Death of a Salesman, The Come Home, Plain Bad Heroines, Wrecking Ball, Book of Longings, A List, and Oceanview. The books are colorful and arranged on a light gray background.
A promotional poster and three bookmarks advertising books from Oceanview Publishing. The poster features a blue background with images of four book covers and descriptions of their content, including titles such as "Gumshoe for Two," "Land of Wolves," and "Give Up the Dead." The bookmarks display additional book covers and brief reviews or descriptions, with colors including yellow, red, and black.
Business stationery for Oceanview Publishing including a large letterhead, a business card, and a logo with a stylized wave icon and the company name.
Book cover advertisement for Oceanview Publishing featuring new trade paperbacks and fall 2018 collection, with book titles and authors, bar code, and website URL.

Chef Aimée

  • Identity system for a personal chef business with roots in Louisiana and France

  • Developed signage, marketing materials, and uniform

Food Friends & a Chef

A proposed business offshoot by Chef Aimée — like Painting With a Twist only. . . you’re cooking

Pepsqually

Business identity for a voice-over and sound-design business that specializes in children’s animation