Case Studies

Christian Storm | Senior Graphic Designer

A deep dive into strategic branding, narrative distillation, and website design & optimization

Branding

BetterEyes Ophthalmology Identity

A Las Vegas ophthalmology practice needed a premium, modern identity system to stand out in a highly competitive medical market.

Logo for BetterEyes Ophthalmology featuring a stylized eye icon and blue text.
Logo of BetterEyes with a stylized eye symbol inside a rounded square.
BetterEyes logo with a stylized eye inside a rounded square and the text 'BetterEyes' below.
Landscape of desert with red rock formations and a winding road, under a partly cloudy sky, on a website for an ophthalmology clinic in Las Vegas.

Editorial & Campaign Design

BetterEyes Corporate Identity

A Las Vegas ophthalmology practice needed a premium, modern identity system to stand out in a highly competitive medical market.

Logo for BetterEyes Ophthalmology with a blue eye icon and stylized text.
BetterEyes logo with a stylized eye icon inside a rounded square.
Logo of BetterEyes with a stylized eye inside a rounded square, in shades of blue, and the text 'BetterEyes' underneath.
Screenshot of a webpage featuring a desert scene with rock formations and a winding road, promoting an ophthalmology clinic in Las Vegas.